Gen Z HR

Overview

Gen Z HR is a culture-forward HR brand writing for young professionals about work as it actually is. The platform is organised around three pillars — career conversations, workplace culture and community building — and runs an article stream plus a community signup.

The challenge

The audience is a generation that has learned to ignore corporate HR communication. A conventional consultancy layout would have been dismissed on sight.

Our solution

We built the platform as an editorial product rather than a service brochure: oversized display typography, a strong voice in the headline treatment, three named content pillars, and articles that lead with a real position rather than a job title.

Design direction

Deliberately loud typography and high-contrast composition, tuned to the brand's voice. This project exists in the portfolio partly to show design range against the more conservative corporate work.

Responsive experience

The oversized display type is set fluidly so it scales down without breaking, and the article stream becomes a single reading column on phones.

Key features

• Career Conversations content pillar
• Workplace Culture content pillar
• Community Building content pillar
• Editorial article stream
• Community signup
• Oversized editorial typography system